I specialize in the DeFi and have been instrumental in leading innovations in the Web3 and crypto space. I ground my ethos in design principles, diplomacy, and empathy, creating blockchain-based experiences tailored for a spectrum of users, ranging from private bankers to crypto enthusiasts and first-time web3 adopters.
My career has spanned leading the design at The Tie, Ripe Finance, Hightop, and Tephra Labs, where I crafted diverse digital products from DeFi protocols to payment platforms. My design philosophy prioritizes User Experience, focusing on functionality, user behavior, and the belief that meaningful user experiences supersede mere aesthetics. Known for collaboration and driving user-centered design, I continue to shape the web3 landscape.