Retail TV Network - CMS Concept

"Screeny" is a content management system built to manage and deliver messaging to a network of TV's.

This product is designed initially for a convenience store company. This product is used at retail locations and offices. Good 2 Go Stores is chain of nearly 70 store locations in the western region of the US. Each store has 3-5 TV's. Headquarters needed a content management system to organize videos and adverts and stream to specific TV's in certain regions.

Design Process

  1. Research
  2. User Flow
  3. Wireframe
  4. Mockups


I conducted interviews with stake holders and managers who will use this product. This helped me identify the problem I am going to solve. For example, a cup of coffee is sold at a different price in different district. Marketing managers needed a way to upload content specific to groups of stores to display on local TV's. My challenge was figuring out a simple way to organize this content so that local stores are receiving the correct messaging.

I asked the potential users of this product, "What important features you want this dashboard to have to help manage content on all TV's?"

I need a way to see what videos are currently displaying on each screen. The dashboard should be simple and easy to use. There should be a way to see if the device behind the TV is connected.
In the past, I've managed similar platforms to manage ads on a LED screen. It is the worst experience. It is just too busy for me. I still am figuring out how to use it. – I think I get lost on it because there's too many layers between me and the content.

User Flow


Each column is like a bucket. There's a content bucket, and you add content in that bucket. In my channels bucket I can create and remove channels. With in each channel I can add and remove content. I can take a channel of content and stream to to a collection of stores. Hence, the collection bucket.

First Digital Wireframe
Wireframe Iteration


Ultimately this is a concept or idea I want to iterate further and introduce in the market. As marketing managers use the product we can determine new features to add to this product. For example, in a next phase, we may add a scheduling feature to display content at specific times throughout the day. This product handles the most important features of this product.